The Challenge

Standing out in Europe’s biggest digital marketing show, Dmexco, with around 50,000 attendees flowing through over 1000 booths including the likes of Google, Facebook, Microsoft and Salesforce.

Over the 3 years I designed the Brandwatch offering for this event, we negotiated through budgets, battled through language barriers and time constraints, to always create a space that delivered our message with boldness and clarity, organised to make full use of the available space.

Design

Designing a space within such a huge show meant we utilised every small detail to aid in the overall success of the booth. Consideration of visitor flow and desire lines throughout the conference halls was vital to understanding the most effective position and scale of our messaging and content, collateral and merchandise, and storage areas. The space had to be open and approachable, whilst also giving maximum room for the sales teams to speak and demo to prospective clients.

I created bespoke designs each year always pushing further and building upon the successes and learnings from previous years. During the design process I’d always test out designs, utilising part of the office to get a sense of the space in the real world.

On location

The design was complete, the artwork signed off and sent off, however this was not the end of the journey. Travelling out to Cologne I supervised the booth build, problem solving issues on the fly and ensuring the vision of the design came together in real life.

On event day I held a briefing with the staff, taking them through the logistics and running of the space, duties, and locations, in readiness for the surge of visitors.

Result

The final outcomes were on brand, in budget, and were environments staff could get excited about. Every year we increased the value of the leads gathered at the show, despite a fall in visitor numbers due to the introduction of an admission charge.

Below you can find final designs and photographs I took from all the events.

2016

Abstract chunks of data(lights) converge into Vizia(tv screens) bringing meaning and understanding to the data.

2017

Showing the value of data by asking the right questions. A green river of data flows from corner to corner of the booth, 3 pegs intercept the stream asking.. how is your brand health, the impact of your last campaign, and who is your audience?

2018

Building on the success of the previous year, we show and demonstrate the top Use Cases of social data. The pillar displays 8 on the front, with the other sides dedicated to competitor benchmarking, reputation management and consumer insights.